Becton Dickinson launches in Mexico BD Rowa, its line of robots specialized in pharmacy automation

Becton Dickinson (BD), one of the largest global medical technology companies that drives the world of health, announced the introduction to the Mexican market of BD Rowa, its portfolio of robots specialized in automating the storage and dispensing of medicines in pharmacies.

BD Rowa reduces up to 28% the time dedicated to placing the product on the shelf and 33% the time spent searching for it. In addition, it increases sales by 7.3% and purchase receipts by 6.9%, while guaranteeing 14% more product display space. This makes pharmacy processes more efficient, but also improves customer service and experience.

“Becton Dickinson develops innovative technology that helps improve outcomes, lower costs, increase efficiency, enhance safety and expand access to health care. We are proud to bring the BD Rowa solution to Mexico, with which the pharmacy of the future will be a reality in the country,” said Julio Duclos, vice president and general manager of BD Mexico, Caribbean and Central America, upon inaugurating BD Rowa at Pey Pharma, a of the most important pharmacy chains in northern Mexico.

“BD Rowa is synonymous with efficiency, reliability and service. It operates through a mechanical arm that orders the products inside the robot, maximizing the effective storage capacity and optimizing space. The arrival of these robots is one more step towards the modernization and automation of pharmacies in Mexico,” explained Juliano Da Silva Modesto, manager of the Medication Dispensing business at BD.

For his part, the Secretary of Economy and Innovation of Baja California, Kurt Honold Morales, congratulated BD and recognized the company’s leadership in innovating and generating technological solutions. He stressed that Baja California is making progress to stop being a cost center and become a value center with investments of high technological content and the development of talent.

Finally, Julio César Salgado Cuevas, manager of Projects and Special Accounts at Apotheka América, indicated that the Mexican retail pharmacy market is very receptive to the adoption of technological solutions that enhance its productivity and strengthen its relationship with the client.

To date, more than 10,000 BD Rowa robots have been installed in 53 countries. More than 100 teams are in Latin America; of these, 90 are in Argentina and the rest in markets such as Chile and Brazil, which recently launched the technology and where pharmacy owners and managers are satisfied with its benefits. Now it’s up to Mexico to occupy its strategic position in the expansive wave of BD Rowa.

The major issues for the further development of the pharmaceutical market will be discussed at the Mexican Pharmaceutical Forum that will be organized by the Global Pharmaceutical Leaders’ Club on the 29-30th November 2022 in Mexico City. Secure your delegate place ASAP! Registration is here:

Mexican Pharmaceutical Forum

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